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Director of Business Development

(Business Development | Enterprise Sales | Account Executive | Software Startup)

Company: Plan Forward, Inc.

Location: Remote

Job Type: Full-Time

Schedule: Monday–Friday

Compensation: Salary + Benefits; $150-200k OTE

About Us

Plan Forward leads the industry in delivering a full-service dental membership plan solution to dental practices and groups of all sizes to better serve uninsured patients. Our solution features a cutting-edge platform that empowers the custom design, management, and analysis of dental membership plans, along with compliant agreements and marketing tools to accelerate membership growth. Founded in 2018, the company has built a highly skilled team of technology and industry experts. Follow Plan Forward at planforward.io.

The Role

We are looking for a relationship-driven Account Executive / Business Development professional to help us expand into the mid-market, enterprise, and DSO dental segments. This role is heavily focused on top-of-funnel growth, in-person relationship building, and strategic market development.

You will represent the company at industry conferences, events, and meetings, build trust with key decision-makers, and generate highly qualified leads that convert into demos and closed deals. During ramp, you will receive full credit for qualified opportunities, while the founder/executive team will run demos and close deals, allowing you to focus on what you do best: opening doors and building momentum.

This is a high-touch, consultative, field-oriented business development role designed for someone who thrives on networking, influence, and strategic outreach.

Qualifications

  • 5+ years in business development, account executive, partnerships, or enterprise sales
  • Experience selling into:
    • Mid-market or enterprise accounts
    • Healthcare, dental, SaaS, or services industries (strongly preferred)
  • Proven ability to:
    • Build relationships in person
    • Network effectively at conferences
    • Open doors with senior decision-makers
  • Comfortable traveling regularly (conferences, events, meetings)
  • Strong communication, presence, and interpersonal skills

Preferred Qualifications

  • Experience selling to DSOs or multi-location healthcare organizations
  • Existing industry relationships
  • Experience collaborating with marketing on outbound or brand campaigns
  • Familiarity with CRM and sales intelligence tools

Key Responsibilities

Business Development & Relationship Building
  • Attend and represent the company at industry conferences, trade shows, and networking events
  • Build long-term relationships with:
    • DSO executives
    • Practice owners and operators
    • Regional and enterprise decision-makers
  • Act as a trusted, credible presence in the market and a face of the brand
Lead Generation & Qualification
  • Identify, source, and engage qualified mid-market and enterprise prospects
  • Generate and qualify leads for product demos
  • Ensure leads meet defined qualification criteria (ICP fit, decision-maker access, readiness)
  • Receive full credit for sourced and qualified opportunities during ramp
Sales Collaboration
  • Partner closely with leadership/founder to:
    • Set demos
    • Share context and insights before calls
    • Support deal progression where helpful
  • Gradually expand scope as needed over time
Outbound Strategy & Marketing Collaboration
  • Work with marketing to:
    • Guide outbound campaigns
    • Identify key messaging for DSOs and enterprise buyers
    • Provide field feedback on what resonates with prospects
  • Influence content, campaigns, and brand presence based on real market conversations
Market Intelligence
  • Gather insights on:
    • Competitive landscape
    • Buyer objections and priorities
    • Industry trends and purchasing behavior
  • Share insights internally to refine positioning and go-to-market strategy

What Success Looks Like

  • Focused on relationships, influence, and market presence , not cold-call volume
  • Clear ownership of top-of-funnel success
  • Founder-led closing during ramp = faster learning and higher close rates
  • Opportunity to shape enterprise go-to-market strategy from the ground up

Compensation & Benefits

  • OTE : $150–200k (full credit for qualified leads during ramp)
  • Conference and travel budget provided
  • Access to best-in-class tools for:
    • Lead sourcing
    • CRM
    • Sales enablement
  • High visibility and direct collaboration with leadership

If interested

Please send resume to office@planforward.io