Welcome to Plan Forward, Inc.’s (“Plan Forward,” “we,” “us,” “our) website!

This Privacy Policy (“Notice”) is intended to help users understand how we collect, use, disclose, and protect the internet, personal data (“Data”) and information we receive from users (collectively, “you” or “user”) of the Plan Forward Product (“Product,” “Platform”) and website (the “Website”). It also describes how the Personal Health Information (“PHI”) collected through our Platform may be used and/or disclosed by us in order to carry out the services we provide, your rights under applicable law, and the actions we take to protect your Data.

​Acceptance of Privacy Practices

By accessing our website or using the Plan Forward platform, you acknowledge your consent to the way in which we use and/or disclose your Data and PHI as provided in this Notice.

Right to Amend

This Privacy Policy was last modified on the date first printed above.  We reserve the right to update this Privacy Policy from time to time, at any time, and without notice.  You should check this page periodically for changes.  We will not lessen your rights under this Privacy Policy without your explicit consent.


The Health Insurance Portability and Accountability Act (“HIPAA”) prescribes the rules we comply with when protecting and securing PHI lawfully provided to us for use on the Plan Forward platform. Plan Forward actively ensures our privacy practices remain compliant with HIPAA and similar laws, including the Privacy and Security Rules. Your privacy is ensured because only authorized users are allowed access to the Plan Forward platform. The PHI data in Plan Forward’s platform is secured with a variety of techniques and controls. Your PHI data is encrypted during transmission from third-party data providers to us and is kept in an encrypted state when at rest within our system. During data processing, all personnel and programs needing access to PHI data must have the required decryption keys and permissions to even be able to access the PHI data. The process for allocation of user accounts and decryption keys is controlled internally and according to our written operating procedures.

Children’s Privacy

Plan Forward’s services are generally not directed towards, designed for, nor intended to solicit minors under the age of 18. If you are under the age of 18, please do not provide us with any personal information on our website. If such information is gathered without our knowledge, we will immediately delete and remove the information from our database once it has been discovered. However, we may acquire PHI from minors under the age of 18 if they are listed as dependents by their parents’ or guardians’ and/or enrolled in a dental practice membership plan.

Types of Data & Information Collected

​Personal Information

We collect personal information to provide the information or services requested by an individual. “Personal Information” refers to any information relating to an identified or identifiable natural person who is the subject of the information.  Personal Information may include, but is not limited to, your first and last name, email address, telephone number, address, IP address, financial information, and any other personal or preference information you provide to us.

​Usage Information

When you use and navigate the Plan Forward Product or Website, we may collect additional information from you that may not, by itself, reasonably identify you as the source (“Usage Information”).  Usage Information may include, without limitation, the type of computer you are using, the type of internet browser you are using, the location from which you are using the Plan Forward Product or visiting the Website, the type of computer operating system you are using with the Plan Forward Product or to visit the Website, the domain name of the website from which you linked to the Website, the internet service provider utilized, or the areas of the Plan Forward Product or Website you visited and the actions you performed.  We will take reasonable measures to ensure that the Usage Information we collect is not personally identifiable and may not later be easily used to identify you as otherwise required by applicable law.

How Data & Information Is Collected

​Volunteered Information

When you visit the Plan Forward Product or Website, we may collect Personal Data you voluntarily provide to us.

​Cookies, Pixels, and Tracking Codes

At Plan Forward, we collect Data about our website users in order to provide better service to everyone who accesses our content online. The cookies, pixels, and tracking codes that are used on our website are provided by third parties and allow our site to remember your settings, monitor our site’s performance, and provide us with feedback about how our website is used by visitors like you.

​If you would like to browse our website without cookies, you can adjust the setting of your Internet browser to reject the setting of all or some Cookies and to alert you when a Cookie is placed on your device. For further information about how to do so, please refer to your browser ‘help’ / ‘tool’ or ‘edit’ section or see

​Third-Party Sources

We might receive information about you from other sources such as publicly available sources and information that we receive from our partners and other third parties.  Since we may receive information about you from third parties whose privacy practices may differ from those described in this Privacy Policy, we do not endorse or make any representations or warranties concerning, and will not in any way be liable for, any informational content, products, services, software, or other materials available through third parties.  Your use of third parties’ services and/or third-party websites is governed by and subject to the terms and conditions of those third parties and/or third-party websites.  We encourage you to carefully review the privacy policies and statements of such third parties and/or third-party websites.

How Data & Information Is Utilized

​General Purposes

Except as set forth herein, we do not sell, rent, or trade your information to third parties.  We use your information for various general purposes to help enhance your experience as described below:

In accordance with our agreement with you.

​Facilitate your transactions with Plan Forward.

Respond to your inquiries and requests.

Prevent and detect fraud or abuse.

Improve the Plan Forward platform, Website, service, product offerings, marketing/promotional efforts, and overall customer experience.

Identify your product and service preferences.

Understand our customer demographics, preferences, interests, and behavior.

Contact you (via email, postal mail, or telephone) regarding products and services that we believe may be of interest to you.

Diagnose problems with the Plan Forward Product, Website, and servers, administer and tune the operation of the Plan Forward platform and Website, analyze trends, track traffic patterns, gather demographic information for aggregate use, and track the date and duration of each session within the Plan Forward platform.

Where required by law, we will ask you for your prior consent.

​Sharing with Third Parties and Affiliates

We will not share, sell, or distribute your information with any third parties, including any of our affiliated companies, members, officers, directors, shareholders, subsidiaries, agents, or representatives, except as provided in the following circumstances:

  • Service Providers: We may employ third-party service providers to perform functions or carry out advertising or marketing on our behalf.  They may have access to Personal Data needed to perform their functions.
  • Legal Obligations: From time to time, we may be required to share Personal Data in response to a valid court order, subpoena, government investigation, or as otherwise required by law.  We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful or related to an alleged unlawful activity.
  • Protection of Plan Forward and Others: We may release your information when we believe release is appropriate to comply with the law or any rule, regulation, government or court order; enforce or apply other agreements; or protect the rights, property, or safety of Plan Forward, our members, affiliated companies, our users, or others.
  • Sale or Acquisition: If we become involved in a transaction involving the sale or license of our assets, such as a merger or acquisition, or if Plan Forward is transferred to another company, we may disclose and/or transfer your information as part of the transaction.  If the surviving entity is not Plan Forward, your information may be used pursuant to the surviving entity’s privacy policies, which may be different from this Privacy Policy.
  • With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties and you will have an opportunity to choose not to share the information.
  • Aggregated Data: We may also derive, disclose, and use information and data about you that is not personally identifiable, such as, for example, aggregated and statistical information about Plan Forward customers.

Your Data, Your Rights

​How to Withdraw Your Consent

At any time, you may withdraw consent you have provided to us for using, disclosing, or otherwise processing your Personal Data.  You may withdraw your consent by communicating your request at the Contact Information provided below.

​Please note that your withdrawal of consent to process certain Personal Data about you (1) may limit our ability to deliver services to you and (2) does not affect the lawfulness of our processing activities based on your consent before its withdrawal.  Note that even after withdrawing consent, Plan Forward may use, disclose, or otherwise process your Personal Data if required to do so by law.

​California Resident Rights

California Civil Code Section 1798.83 permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year.  If applicable, this information would include a list of the categories of Personal Information shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. To make such a request, please contact us at the information provided below.

​Accessing and Updating Information

If you ever wish to access your information or to have your information updated or modified, you may do so by contacting us at the information provided below. We will make commercially reasonable efforts to handle requests to update or modify your information within thirty (30) days.

​If you would like to opt-out of receiving direct marketing communications from us, you may do so by following any instructions included in the communication or by contacting us at the information provided below.

The Fine Print


We take reasonable precautions to protect the information that is either available from or collected by the Plan Forward platform and Website.  We have taken steps designed to safeguard the Plan Forward platform’s and Website’s integrity, telecommunications, and computing infrastructure, including but not limited to, authentication, monitoring, auditing, and encryption.  Unfortunately, no data transmitted over or accessible through the internet can be guaranteed to be completely secure.  As a result, we cannot ensure or warrant that your information will be secure from misappropriation by hackers, nefarious or criminal activities, or in the event of a failure of computer hardware, software, or a telecommunications network.


The Plan Forward platform and Website may contain links to, or information about, other products that are outside our control or custody.  We are not responsible for the content or privacy practices of other third-party products and suggest you review their privacy statements to understand how your information is used or shared by those other products.  We do not endorse or make any representations or warranties concerning, and will not in any way be liable for any informational content, products, services, software, or other usage or materials available on other products, even if one or more pages of the other products is/are framed within the Plan Forward platform or Website.

Contact Information

​Should you have any questions about our privacy practices, how we collect, store, or use your Data, your rights, or should you wish to lodge a complaint with us, please use the “Contact” tab on our homepage to correspond with our team. You can also reach us directly at:

Plan Forward, Inc.
16401 Oak Manor Drive
Westfield, IN 46074