John Fornetti Dental Center partnered with Plan Forward to automate membership management, reduce front-office administration, and grow recurring revenue through a patient-friendly membership program.
Since launching in 2020
Through automated renewals
In highly profitable recurring revenue
Known for its highly personalized patient experience and community-focused approach to care, John Fornetti Dental Center wanted to create a better solution for uninsured patients while reducing the administrative burden placed on staff.
After struggling to manage an in-house membership program manually, the practice partnered with Plan Forward to streamline enrollment, automate renewals, and build membership plans that supported both patient affordability and long-term practice growth.
The Challenge
John Fornetti Dental Center wanted to grow its membership patient base and create a more affordable option for uninsured patients, but managing an in-house membership plan manually was becoming increasingly difficult for the team.
Each month, front-office staff had to contact patients individually to renew memberships, creating unnecessary administrative work and increasing the risk of expired plans being overlooked during appointments.
As membership adoption grew, the practice needed a more efficient and scalable solution that would allow the team to focus less on administration and more on patient care.
The Solution
Automated Membership Management
Plan Forward helped automate enrollment, billing, and renewals, significantly reducing the administrative workload placed on the front desk team.
Customized Plan Pricing
The practice worked closely with Plan Forward to create membership plans tailored to different patient groups, helping ensure the plans remained both affordable for patients and financially sustainable for the practice.
Better Uninsured Patient Conversion
The team introduced membership naturally during conversations with uninsured patients, retirees, and young adults transitioning off family insurance plans.
By offering affordable monthly payment options and preventive-focused coverage, patients were able to clearly see the value of membership.
Improved Operational Efficiency
With fewer manual processes and better visibility into memberships, the practice was able to create a more streamlined experience for both staff and patients.
The Results
By partnering with Plan Forward, John Fornetti Dental Center transformed membership into a more scalable and efficient part of the business, helping improve patient loyalty, reduce administrative burden, and create stronger recurring revenue.
Saved Administrative Time
The practice saves approximately five hours each week by eliminating manual membership renewal calls.
Increased Recurring Revenue
The membership program now generates more than $20,000 in highly profitable recurring revenue.
Strong Early Membership Adoption
After launching with Plan Forward in 2020, the practice quickly converted 137 membership patients.
Improved Hygiene Reappointment Rates
Membership patients showed stronger hygiene reappointment behavior, helping support more consistent preventive care and long-term patient retention.