Budrys Dental partnered with Plan Forward to convert uninsured patients into loyal membership patients, helping increase patient engagement, recurring revenue, and long-term practice value.
Like many independent practices, Budrys Dental saw a significant opportunity within its uninsured patient base but struggled to consistently convert those patients into long-term, high-value relationships. The practice wanted a more predictable and patient-friendly growth model that could strengthen retention while supporting recurring revenue.
By partnering with Plan Forward, Budrys Dental transformed membership into a measurable growth engine built around patient loyalty and long-term engagement.
The Challenge
Budrys Dental had approximately 540 active uninsured patients, many of whom visited irregularly, accepted limited treatment, and generated relatively low annual production for the practice.
Without a structured membership program in place, the practice faced challenges creating stronger long-term engagement and more predictable recurring revenue from this patient segment.
At the same time, the team wanted a solution that would remain simple to manage operationally while improving patient retention and treatment acceptance.
The Solution
Flexible membership options
Budrys Dental introduced both annual and monthly membership plans, giving patients more affordable and accessible payment options.
Improved uninsured patient conversion
The membership program helped convert uninsured patients into more engaged, long-term patients with stronger practice loyalty.
Automated billing and renewals
Plan Forward streamlined membership management through automated billing and renewals, reducing administrative complexity for the practice.
Real-time membership visibility
The practice gained access to real-time reporting and utilization tracking, creating better visibility into membership performance and patient engagement.
The Results
By implementing Plan Forward, Budrys Dental transformed membership into a more predictable and scalable source of recurring patient revenue while improving long-term patient engagement.
Higher patient spending
Membership patients spend 2.7x more than uninsured patients across both hygiene and treatment services.
Increased patient visits
Members visit the practice at least twice as often as uninsured patients, supporting stronger preventive care and retention.
Consistent membership growth
The practice quickly began adding approximately 10 new members each month following implementation.
Stronger recurring revenue
Membership created a more predictable revenue stream while helping improve long-term patient loyalty and lifetime value.